About Lally Lashes

ABOUT US


Sorally Martinez is the owner and founder of Lally Lashes and has been actively involved in health and beauty her entire life. Growing up in Venezuela, she was always interested in the application of makeup but soon became completely enamored with eyelashes. The appeal for Sorally was the challenge and precision involved while at the same time allowing her to express her artistic ability. That love eventually turned into reality as she received professional certification in the art of eyelash extensions and opened her business, Lally Lashes.

Sorally moved to the United States in 1994 and currently resides in Narragansett, Rhode Island with her husband and youngest daughter. She has two other daughters, one in college and the other in the Navy. Sorally is active in community events and particularly enjoys spending time near the ocean. Lally Lashes is located in the quaint village of Wakefield, Rhode Island.

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ABOUT VOLUME LASHES


Over the past few years, volume lash extension services have grown in popularity as the demand for fuller, thicker lashes has risen. Volume lash extensions are created by placing multiple lighter fibres on each natural lash versus traditional one-to-one bonding. The volume lash technique originated in Russia years ago but now a newer technique has emerged from America, aptly called “American Volume”. This new and unique technique creates fuller, softer and more natural-looking lashes that last longer and are easier to maintain. Today, lash artists across the globe are switching over to American Volume.



5 reasons why lash artists are making the switch:



1. More natural results


Traditional volume lash extensions create a thicker, fuller look but can often appear heavy and unnatural. We know that clients are looking for a softer, more natural appearance which is where American volume comes in. It’s an advanced technique created by NovaLash that gives clients better results and more confidence. Our unique “foundation” technique allows lashes to look more natural as they shed, eliminating the issue of obvious gaps throughout the lash line when fans shed. And unlike traditional Russian volume methods that typically use one length to create a uniform strip-lash effect, the American Volume technique uses three or more lengths across the lash line to create a soft, natural texture that mimics the client’s own lashes. Plus, a full set of American Volume can be applied in the same amount of time it takes a lash artist to apply a classic set.

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2. Oil-proof and waterproof

American Volume lashes are not only easy and effortless to wear but are both oil-proof and waterproof, thanks to NovaLash’s unique High Speed Platinum Bond Adhesive. This means clients can shower or head to the steam room immediately after the lash service and can continue using oil-based products on and around the extensions – a bonus for women who love facial oils.

3. Extreme durability

Salons and lash artists can set themselves apart with American Volume by offering longer wear times and better durability. High Speed Platinum Bond Adhesive is rubberized and flexible, making the lashes strong and durable. In fact, clients can go five to six weeks between refill appointments while wearing American Volume. This gives salons an opportunity to add more clients, and since clients see improved results, it becomes a better product in the eyes of the client.

4. Low maintenance

The myth surrounding eyelash extensions being high-maintenance has truly been busted. With no waiting period to shower, simple aftercare and refill appointments every five weeks, American Volume lashes fit into even the busiest of lifestyles.

5. Support and education

NovaLash’s company mission is to produce highly educated and skilled lash artists. They are passionate about helping their customers build their businesses, meet their career goals and develop their skills, and once a lash artist trains with NovaLash they are supported for the rest of their career.